These are factors Google takes into account when evaluating websites to rank search results. They can fall under different categories such as page-level factors, site-level factors, domain factors, etc. Google has become a powerful tool and the most important way that customers find information online. When searching, most people are going to start at the top of the list and scroll down further till they find the information they’re after. Some of them rely on Google’s suggestion entirely and go to a handful of sites to get information.

Customer reviews are essential for building trust and credibility for your business on your site. Encourage satisfied customers to leave positive reviews on your GMB profile or other review SEO Anomaly platforms on your site. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page. Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results.

Check your privacy setting

In the SEJ webinar, Illyes called the content around the image (on the page or in a caption) “critical” to understanding the image. But in the SEJ webinar, Illyes said that you can put an image “pretty much anywhere on the page” and it can be picked up and shown in Google Images if it’s relevant to the query. Choose or create images that are helpful to the overall theme of the page. That might be an infographic, a diagram, an appropriate photograph, or something else.

The editorial team did not participate in the creation of this guide. Gizmodo may earn a commission when you buy through links on the site. This article, for instance, is well over 3,000 words but it’s filled with information on how to rank higher on Google. To get a better overview of what you should do, you can refer to Semrush’s SEO Writing Assistant. Analyze your page with it and it’ll tell you what you did good and wrong.

What various factors are used to improve my Google ranking?

Regularly update your Google Business Profile with accurate information, special offers, and new posts. Utilize features like Q&A, posts, and services to improve user interaction. Check out top-ranking content on the SERP to see what you’re up against. Basically, this involves adding new insights, perspectives, or original data that other content lacks. Use the “Personal KD %” filter to focus on keywords in your chosen difficulty range. You can find low-difficulty keywords to target with Semrush’s Keyword Magic Tool.

• If your content, products, or services are mentioned in those AI overviews – Google is essentially endorsing your business to millions of potential customers.
• This enables you to quickly and easily identify the keywords to which you can adapt the rest of your website text.
• Tools like Analytify simplify the process by acting as a Broken Link Checker on your WordPress site.
• “E-E-A-T” is short for Experience, Expertise, Authoritativeness, and Trustworthiness.

This video shows you a detailed example on how to find a solid topic and creates section headings and content that your audience wants to learn about. Improve your website’s performance with this step-by-step guide on enhancing your Google PageSpeed score. Learn effective strategies, tools, and techniques to boost your site’s speed and user experience. Schema markup is code added to your pages that helps search engines understand your content better. Your next step is to search for those keywords in Google and examine the search intent closely.